Extend a welcome message to diversity audiences and make MGM MIRAGE Las Vegas
properties their destinations of choice.
Educate journalists about MGM MIRAGE’s world-class properties
and secure coverage to build awareness. Diversity
audiences assign greater credibility to media
targeting their needs. Leverage events and meetings for direct access to
journalists for two-way communication.
This media campaign is the first of its kind in Las Vegas and established
MGM MIRAGE’s credibility as a company
who values diverse consumers. We achieved unprecedented
levels of media education and media coverage. In addition to
gaming, guests enjoy fabulous meals by world-renowned chef’s,
experience amazing theatre performances or they
can relax with a heavenly coconut spa treatment at the MGM Grand.
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