VALUE MATRIX™ Measurement and Analysis

The Business Case

Smart corporations invest in diversity communications to build their brands and their competitive advantage.

Smart companies also invest in measurement and analysis to inform their decisions, maximize their resources and report their results.  This powerful information supports the business case for diversity.

Manage What You Measure

Howland PR has created a proprietary data base system called VALUE MATRIX™ to support two critical diversity communications initiatives:

1. Strategic Sponsorships - Partnerships with organizations

2.  Media Relations - Educating journalists and securing coverage

VALUE MATRIX™ is designed to complement Howland PR’s diversity communications consulting services.  Together, they maximize four strategic functions:

1.  Benchmarking     

2.  Planning and Budgeting

3.  Communicating with Internal and External Stakeholders

4.  Measuring and Analyzing Results

VALUE MATRIX™ reports combine with Howland PR analysis to illustrate progress toward client goals and criteria.  We are able to hit the mark with client messages and create efficiencies in the process.  VALUE MATRIX™ tracks the status of each relationship, spending by diversity category, media value and much more.  There are over 50 customized reports available from VALUE MATRIX™.  Howland PR services include regularly scheduled presentations and analysis of the reports to coincide with our client’s strategic planning and budgeting calendars.

Are you ready to talk about a customized solution for your diversity communications?  We recommend Howland PR’s Introductory Diversity Communications Consultation.