Lyria Howland, Principal, is the lead strategist and rainmaker for the firm. Lyria was accredited in public relations (APR) by the Public Relations Society of America (PRSA) in 1991, and became a member of the Counselor's Academy in 1994. In 2006, she served as chair of the PRSA national diversity committee.

Lyria is also the recipient of numerous awards for her business achievements and volunteerism. She was named a Woman of Excellence by Womens' Enterprise Magazine and one of Minority Business News' "Women Who Mean Business".  Lyria received two Presidential Citations for leadership as well as the D. Parke Gibson Award for Excellence in Multicultural Communications from PRSA. She is a past president of the Leadership Dallas Alumni Association, a graduate of Leadership Texas and the MIT/Harvard Public Disputes Program: Dealing with an Angry Public. Lyria also served on the board of directors at the Dallas Black Chamber or Commerce and is a member of the Multicultural Foodservice and Hospitality Alliance, Dallas Assembly and the President’s Advisory Council for the Dallas Center for the Performing Arts.

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